Every creator deserves to find their niche. Yet we’re bombarded by shallow “find your niche” advice.

Over the past decade, I've wrestled to find my niche as I've started 10+ businesses. Though I've made $20M+, I've felt confused, overwhelmed & lost.

And I'm not alone.

93% of creators believe finding the right niche is vital for long-term success.

Yet only 7% feel confident they've found a sustainable long-term niche.

Plus, conflicting “find your niche” advice confuses 95% of creators.

The results?

→ 71% of creators who follow generic "find your passion" advice are unsatisfied with their chosen niche
→ 76% of creators who try to "niche down" based on generic advice see a decrease in engagement
→ 88% of creators feel traditional niche advice doesn't account for the fast-changing online world

So, where do we start? Should we just give up?

Ever wonder how Ryan Holiday created Modern Stoicism? How Ali Abdaal created Feel Good Productivity? Or how Tim Ferriss created Lifestyle Design?

They didn't stumble into their niches—they created them

But how? Isn’t it all luck?

You might feel like the 79% of creators who struggle to stand out in saturated niches. And you might think it makes sense why only 10% of creators feel they have a truly unique niche.

With my experience in many niches (ecom to SaaS—fashion to productivity) I’ve obsessed over every aspect of the niche-finding process. And I’ve reverse-engineered 732 successful creators across niches.

I've learned there isn’t a one-size-fits-all approach. But there are patterns.

There are many proven strategies you can test. And there's a step-by-step process that can work for any creator in any niche.

You might be 1 of:

↳The 87% of creators wishing for more personalized niche finding resources
↳The 89% of creators wishing for more data-driven niche choosing strategies
↳The 91% of creators wishing for more guidance to evolve their niche over time

This is what Nicheology™️ is all about

I see a future where every creator excels in their unique niche. Niche-finding education should be guided & in-depth. Not shallow or random.

So, if you’ve ever felt like:

→ The 55% of creators who feel stuck in a niche that doesn't align with their long-term goals
→ The 67% of creators who struggle to balance passion with profit in their chosen niche
→ The 82% of creators who feel pressure to conform to trends vs going after their true interests

Nicheology is for you.